"Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp."
“Daniel Kahneman is an internationally renowned psychologist whose work spans cognitive psychology, behavioral economics, and the science of well-being. In recognition of his groundbreaking work on human judgment and decision-making, Kahneman received the 2002 Nobel Prize.”
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“Author Jonah Lehrer explains why, whether when buying cereal or investing in stocks, people can become paralyzed when faced with too much information. He explains that indecision often leads to “catastrophic consequences,” and sometimes it is simply best to act on instinct.”
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“Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.” |
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