"Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness."
"Dan Gilbert presents research and data from his exploration of happiness -- sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces."
 |
“Author Jonah Lehrer explains why, whether when buying cereal or investing in stocks, people can become paralyzed when faced with too much information. He explains that indecision often leads to “catastrophic consequences,” and sometimes it is simply best to act on instinct.”
|
|---|---|
|
“Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.” |
|---|---|
|
|
"Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied."
